Fresca

Fresca – Brand Identity Design Fresca is a high-quality, timeless, and avant-garde clothing brand founded by Josefina and Azul. The goal was to create an identity that unites minimalism and transgression, reflecting both modernity and freshness. The creative process was developed through paper cutouts and collage experiments inspired by Matisse’s technique, resulting in an elegant and organic visual system that evokes nature, sophistication, and raw beauty. Deliverables included brand strategy, logo system, brand guidelines, stationery, and hangtag design.